Privacy Policy

Last Updated: 21 October 2026
Effective Date: 21 October 2026

This Privacy Policy explains how Dreamconsulting AB collects, uses, stores and protects personal information when you visit our websites, use our digital products, participate in our communities, complete our quizzes or assessments, subscribe to our newsletters or purchase our services.

Data Controller: Dreamconsulting AB, Sweden.

Our websites, brands and services include:

Johanna Bjurstrom - johannabjurstrom.com

Happy Skin by Johanna - happyskin.se

Happy Skin Club

Heart-Led Women Society™

The Heart-Led Business Reset™

These services are operated by Dreamconsulting AB unless explicitly stated otherwise. We process personal data in accordance with applicable data protection legislation, including the European Union's General Data Protection Regulation (GDPR).

1. Information We Collect

Depending on how you interact with our services, we may collect:

First and last name

Email address and phone number

Billing and contact information

Business information voluntarily provided

Course registrations and membership details

Purchase and transaction records

Communications, feedback and customer support requests

Testimonials and reviews, where provided

Quiz answers and personalized results where necessary to provide a requested service

Technical information such as IP address, browser information and website usage data, where collected

Payments may be processed through third-party payment providers. We do not intentionally store complete payment card details directly on our websites.

2. How We Collect Personal Information

We collect personal information when you:

Subscribe to a newsletter

Complete a contact or application form

Request personalized quiz results by email

Participate in one of our online communities

Purchase products or services

Voluntarily provide feedback or testimonials

Certain technical information may also be collected automatically when you interact with our websites, depending on the technologies in use and your consent preferences.

3. The Heart-Led Business Reset™ Quiz

The Heart-Led Business Reset™ is a free self-reflection experience for women entrepreneurs.

The quiz helps participants explore their personal priorities, business structure, energy, goals and desired next chapter.

Viewing your results

You can complete the quiz and view your personalized results without providing your name or email address.

The answers are processed to generate your individual result.

Receiving results by email

If you choose to receive your personalized results by email, we collect your first name and email address and process the information necessary to deliver your requested result.

This information may be transferred securely to our customer relationship management and email service provider, GoHighLevel.

Optional newsletter subscription

Requesting your results does not automatically subscribe you to marketing emails. You may separately choose to receive newsletters, inspiration, resources and updates from Heart-Led Women Society. This choice is optional, and the newsletter consent checkbox is not preselected.

You can unsubscribe from marketing communications at any time.

The quiz and its results are intended for personal reflection and educational purposes.

4. How We Use Personal Information

We use personal information to:

Deliver courses, memberships, digital products and other services

Process orders and payments

Provide personalized quiz results when requested

Manage customer accounts and memberships

Respond to questions and provide customer support

Send administrative and service-related communications

Send newsletters and promotional information where permitted

Improve our websites and services

Maintain security and prevent misuse

Meet accounting, taxation and other legal obligations

Collect feedback and manage testimonials where appropriate

We do not sell personal information.

5. Legal Bases for Processing

Under GDPR, we rely on appropriate legal bases depending on the purpose of processing.

These may include:

Performance of a contract: To provide purchased products, paid memberships, courses and other contracted services.

Consent: For optional email marketing subscriptions and non-essential cookies or tracking technologies where consent is required.

Legitimate interests: Where appropriate, for responding to requests, operating and protecting our services, and certain customer communications, after considering the rights and interests of the individuals concerned.

Legal obligations: For accounting, taxation and other requirements imposed by law.

You may withdraw consent at any time. Withdrawal does not affect processing carried out lawfully before the withdrawal.

6. Service Providers and Platforms

We use third-party platforms to operate our businesses and digital services.

These may include:

GoHighLevel (GHL)

Used for customer relationship management, contact records, forms, email delivery and automated communications.

Lovable

Used to build and host digital experiences, including The Heart-Led Business Reset™ quiz.

Skool

Used for our online communities, memberships and educational content.

Payment service providers

Used to process payments and maintain transaction records.

Website hosting and technical service providers

Used to host, maintain and support our websites and services.

These providers may process personal information on our behalf or act as independent controllers for certain activities, depending on the service and applicable agreements.

7. International Data Transfers

Some service providers may process personal information outside the European Union or European Economic Area.

Where international transfers occur, we will use applicable safeguards required under GDPR, such as an adequacy decision or appropriate contractual protections.

Further information about relevant transfers and safeguards can be requested using the contact details below.

8. How Long We Keep Your Information

We keep personal information only for as long as necessary for the purpose for which it was collected, subject to applicable legal obligations.

Different categories of information have different retention requirements.

Customer and membership information

We retain relevant information while necessary to provide purchased services, manage memberships and meet applicable legal requirements.

Newsletter subscribers

We retain contact and subscription information while the subscription remains active or while necessary to document consent, manage unsubscribe preferences and comply with applicable obligations. If you unsubscribe, we stop sending marketing messages based on that subscription. Limited information may be retained to respect your unsubscribe request.

Quiz participants

Completing The Heart-Led Business Reset™ without requesting an email does not require providing your contact details.

If you request your results by email, relevant contact and result information may be processed and stored in GoHighLevel for the purpose of fulfilling your request.

Quiz contacts who have not subscribed to marketing will not be retained indefinitely merely because they completed the quiz. They will be reviewed and deleted or anonymized when no longer necessary, subject to legitimate operational and legal requirements.

Financial records

Accounting and transaction records are retained for the period required by applicable Swedish law.

Deletion and technical backups

When information is deleted from active systems, certain copies may remain temporarily in backups or recovery systems according to the service provider's applicable retention procedures.

We are reviewing the specific storage and backup retention arrangements of our service providers, including GoHighLevel.

You may contact us to request information about how long your personal information is retained.

9. Email Marketing and Unsubscribing

Where you have chosen to receive marketing communications, we may send information about:

Heart-Led Women Society

Happy Skin by Johanna

Courses and educational resources

Business and personal development

Holistic wellbeing

New digital products

Community news, events and invitations

You may unsubscribe from marketing emails at any time by using the unsubscribe link or contacting us directly.

Unsubscribing does not necessarily stop essential administrative messages connected with services you have requested or purchased.

10. Sharing Personal Information

We may share personal information with service providers when necessary to deliver our services.

We may also disclose information when required to:

Comply with laws and legal processes

Respond to lawful requests from authorities

Protect our legal rights

Prevent fraud or misuse

Resolve legal disputes

If our business undergoes a merger, acquisition or restructuring, relevant information may be transferred where permitted by law and subject to appropriate safeguards.

11. Your Rights

Under GDPR, you may have the right to:

Access personal information we hold about you

Request correction of inaccurate information

Request deletion of personal information

Restrict or object to certain processing

Request data portability

Withdraw consent

Submit a complaint to a supervisory authority

To exercise your rights, please contact: [email protected]

You may also contact the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) at https://www.imy.se

12. Cookies and Tracking Technologies

Our websites may use cookies and similar technologies for essential website functionality, analytics and other purposes.

Where legally required, we request consent before activating non-essential cookies or tracking technologies.

For further information, please read our Cookie Policy: https://johannabjurstrom.com/cookies

13. Data Security

We use reasonable technical and organizational safeguards to protect personal information against unauthorized access, disclosure, alteration and loss.

These may include secure connections, access restrictions and security measures offered by our service providers.

No method of electronic transmission or storage is completely secure.

14. Third-Party Websites

Our websites may contain links to platforms and websites operated by third parties.

Those services may have their own privacy policies and terms.

We encourage you to review their policies before submitting personal information.

15. Children's Privacy

Our services are primarily intended for adults.

Heart-Led Women Society and The Heart-Led Business Reset™ are intended for adult participants.

We do not knowingly collect personal information from children through these services.

16. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, legal requirements or data processing practices.

The most recent version will be published on this page together with its updated revision date.

Where required by law, we will provide additional notice or request renewed consent.

17. Contact Information

Dreamconsulting AB
Dalagatan 9K
113 61 Stockholm
Sweden

Email: [email protected]
Website: https://johannabjurstrom.com

Operating brands: Johanna Bjurstrom, Happy Skin by Johanna, Happy Skin Academy, Heart-Led Women Society™ and The Heart-Led Business Reset™